There are certain things in the world of marketing that entertain the prospect of leads, sales and traffic respectively. They promise such lucrativeness that we cannot ignore them. SEO is one such thing. It maximizes the chances of your website to rank organically on search engines, using the right techniques and practices. Given below is the list of such vital techniques and practices:
Analyze your competitors
Competitor Analysis is an initial step to identify your SEO targets and establish a reliable strategy. It helps you optimize your SEO efforts, understand the working methodology of your competitors and mimic it, if it has an ability to produce effective results. You also come to know about the techniques that work, and the techniques that don’t. This whole process of competitor analysis contributes to the achievement of your SEO targets.
There are certain tools that can help you analyze your competitor’s website from each and every aspect effectively. These tools include BuzzSumo, Quick Sprout and Moz’s Open Site Explorer. BuzzSumo can show you the type of content that is engaging the maximum users while Quick Sprout can provide you a complete picture of the shared content based on an engagement metric. In the same vein, Moz lets you see everything from page and domain authority to root domains and inbound links.
While analyzing your competitor’s websites, focus on keyword placement, number of images, length, and target keywords. Make sure that you select such target keywords that have search volume, profitability and highest relevance so that your website can stand out.
Make use of social media
We all are aware of the fact that Google crawls social media websites for data so it is important for us to get active on social media so that we can help it take into account maximum information about our website.
When a user enters a query in the search bar, search engines need to determine the keyword relevance, accuracy and quality of the website to generate results. This is exactly where social media comes into play. It lets Google focus on the number of shares the website content gets on social media, so that it can rank the website accordingly.
No wonder, social media marketing is a great way to reach out to a larger audience and create a better SEO strategy.
Use On-page Optimization
On-page optimization is considered as one of the significant tools that can kickstart your website’s SEO effectively. However, there are many on-page elements that you need to take into consideration to benefit your SEO strategy but some elements are so important that they cannot be ignored. For instance, correct keyword placement, page titles, meta descriptions, meta tags, user-friendly URls that include targeted keywords in a proper location, body tags, 2-5% keyword density, SEo image, and internal linking are the most useful weapons in your SEO arsenal.
Make sure that you use all of these techniques to improve your on-page SEO so that search engine spiders crawl your entire site, elevating your overall rank in the SERPs.
Author Bio
Robert Kingston is a Software Developer working in a well-reputed IT firm. He tailors his software to the requirements of his customers. Besides that, he follows his passion of writing by providing assignment writing services UK students need to achieve their desired result.