Multi level marketing is slowly but steadily conquering the world. As a matter of fact, according to some estimations, this particular industry increases by more than 600,000 people each year. But how many of them do really succeed? The answer is very few, and the reason behind this is that the vast majority of MLM newcomers fail to learn from others’ experience and repeat the same mistakes that already ended other careers. So, let us see what these common career roadblocks are and how to avoid them.
Lack of Stable Traffic Sources
People usually associate MLM with direct sales, but a heavy reliance on person-to-person approach is one of the main reasons why people fail to succeed in this industry. If done well, MLM relies on several self-sustainable traffic sources with direct marketing being only one of them. So, in order to solve this problem try finding your audience at more than one place.
- Create a personal website. Constantly publishing new and interesting content will keep the interest of your core audience and help you to find a new one. Make sure, though, that you are not using one of those horrible generic-looking template websites.
- Establish yourself on social media. You will get a great foundation to promote your website, and a chance to appeal to an entirely new audience. Just be proactive, friendly, and play by the rules of social media.
- Participate in forum discussions. You will find a lot of people interested in your products who are not even aware of your existence.
Not Having a Strategy
Network marketing is not a game of luck, and you cannot succeed by simply hoping that you will find enough associates, or persuade enough people to buy the product you are selling. Instead, you will need a rock-solid plan and a set of clear and precise short-term, and log-term goals you will follow as if your life depended on them. Do not have too unrealistic expectations, but once you decide something, do everything to bring that idea to life.
Lack of Proper Network Marketing Training
Although it is very inclusive, the MLM industry requires constant self-improvement, and proper network marketing training for ones who want to succeed in this business. So, if you do not want to remain stuck in the grey area of a barely viable part-time job as the majority of direct salesmen do, use any occasion to advance your knowledge and skills. If you have not learned anything about the product you are selling or the job you are doing for an entire week, consider that week wasted.
Choosing the Wrong Company
These days there are hundreds and hundreds of MLM companies selling everything, ranging from water systems and utilities to skin care and fitness products. To cut the long story short, it is very easy to get lost, so here are some of the things you should take into consideration before deciding who you are going to work for.
- Product you are selling. Always choose something you are personally interested in. You will find it very hard to motivate yourself in the long run if you are selling something you do not like.
- How old is the company? Startups can sometimes turn out to be great, but, if you can, always opt for companies with 3+ years of experience.
- Consumability of the product. Always look for quality products which are consumed very often (each month).
Giving up
Yes, the worst possible decision you can make in the MLM business is to actually give up. Sure, sometimes things can look really bad, but that does not make network marketing any different from any other business in the world. Keep in mind that even Steve Jobs, the entrepreneur extraordinaire was at some point sacked by Apple and you will see that things are not as bad as they look. Just keep pushing, and if you are doing your job well, success will eventually come.
These were five most common roeadblocks preventing people from suceeding in the MLM business. Watch out for them, use the tips we gave you to avoid them, and we are sure that you will find out why this business is developing so fast.