One saying has been rampaging the entire industry, if you’ve failed to be a brand, then you end up being a mere commodity in the market place. In spite of this huge threat posed upon the business owners, why is so few of them investing on the branding factor? Definitely there will be some other demands that you need to fulfill, and brand building might seem to be less important than the challenges that you face every single day to run your business or bring your product in the market. But that doesn’t suffice that you will keep neglecting the power of brand building entirely. Definitely it might not call for hiring a brand strategist always, but there’s something more to be done from your end other than picking a color pallet for your brand.
Steven Rindner, who has been leading a major company in the market for long has identified that it is the few subtle touches that might help at times rather than investing hours on it. If some of the renowned brands are taken into consideration, it can be easily ascertained that they wont fit in the market apart from the look that they bear along with them. This means only one thing, that is the global acceptance of them as a brand. They have been successful in creating a standard for their own in the market, and the consumers are not ready to compromise and accept them in any other package. While many businesses try doing so, they end up making the mistake of losing their originality. So the biggest challenge of the business owners is to maintain the perfect balance between the both- comprehensive brand standard and originality.
Once the brand standard has been successfully set for your business, the next thing to be done on the list is to appoint a single brand czar within the organization. This people in particular will be entrusted with the responsibility of being the face. Especially when your business is working on a new packaging, engage the brand ambassador in training your customer-service reps if you tend towards providing some exceptional service. It is essential to give the person with overarching authority to make the changes in the design or marketing strategy irrespective of the nature of your business processes.
Big data has recently been one of the latest buzzwords of marketing- and the most common mistake that small business owners do is they take it literally and consider it to be big enough to be attained. Most of the businesses nowadays have number of programs producing data like Google Analytics and CRM software installed within the system. But are they doing anything with the data driven? If not, then they must immediately start figuring out the metrics that matter the most for the success of the company. According to Steven Rindner the reports must be gone through at least in a span of less than a month. There’s no point in over complicating things, it’s better to start slow and refine the approach slowly but steadily.
You might not get the expected result at the very first attempt, but that must not stop you from encouraging your customers to share their experiences with your brand. It’s the powerful approach of community building that serves the purpose of both giving exposure to your brand and increase awareness at the same time.
