BlogsWOW

Customer Relationship Management: Just a Software Tactic or a Business Philosophy?

Most people when talking of CRM or customer relationship management mostly refers to business software such as Salesforce.com and Microsoft Dynamics CRM. In the same way in most companies marketers also send promotional emails, do SMS marketing, venture into direct mail marketing and think they are doing enough to justify their CRM focus. So, for majority in the business world it is referred mostly as a software tactic or as few marketing maneuvers. But actually, this conception of customer relationship management is too limited and needs to be viewed rather as a business philosophy instead of just as a tactic.

CRM emerged as an inseparable business philosophy in the recent years as continued customer engagement became an important factor to drive long term business growth. Customer relationship management solutions taken as a business philosophy offers several standout advantages. Let us have a look at each one of them.

A conversational approach allows customer voice to be heard. There is no better way to make your campaign and brand image louder and prominent than making the brand and its services appear through direct customer feedback and sharing of opinions. The huge influence of social opinion in driving sales is a sure indication of this.

Exit mobile version