India’s oldest and largest passenger car maker Maruti Suzuki India Limited (MSIL) is a subsidiary of the Suzuki Motor Corporation at Japan. It was Maruti Suzuki that revolutionised the automobile industry here during the early 80’s with its first car Maruti 800. Later its product portfolio multiplied manifold and now Maruti has almost 15 models with over 150 variants running successfully in the car market. It is the first company to start mass production of cars in the country. Maruti Suzuki has huge production facilities at Manesar and Gurgaon.
Their cars are cheap, reliable, economical, fuel efficient and at the same timecan be maintained at minimal cost. Pricing and fuel efficiency are two areas where Maruti positively stands out among its rivals and these two factors are of utmost importance in the minds of Indian car buyers. And Maruti offers effective after sales services as they have the widest and the best network of service and spares support. A single inconvenience relating to Maruti cars is their huge waiting period and this is clearly owing to the huge demand.
Maruti Suzuki has maximum number of cars in the entry level hatchback segment. Maruti Alto 800 and Alto K10 are aged cars yet they are liked by the buyers for their low cost and good fuel economy. Maruti Swift, Ritz, Zen Estilo, WagonR and Stingray are other popular and matured cars in the same segment. People consider these cars for their power and fuel efficiency, durability and spacious interiors. Maruti Celerio is another promising new comer of the year which has increased Maruti’s growth by leaps and bounds.
In the sedan segment, Maruti has cars like Swift Dzire and Sx4. Ciaz is an upcoming car which is claimed to be the longest and widest sedan here. Maruti sedans are all about style and comfort. Kizashi is a costly car in the luxury cars division.
In the big cars section, Maruti offers cars like Omni, Eeco, Ertiga, Gypsy and Grand Vitara. Ertiga is quite a popular one among these. Its success in the car market is pretty evident as we can see Ertigas zooming by in every other street. Omni and Eeco are more owned by travel companies rather than individuals due to their huge size. Gypsy has not yet seen favourable sales in the market while Grand Vitara is struggling hard in the highly competitive SUV market.
Some of its popular models lately withdrawn from the market due to various reasons include Zen, Esteem, Baleno, Versa, Vitara XL-7, A-Star and the iconic Maruti 800. Maruti Suzuki has been moving with time and has introduced automatic engines in many of its new models.
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