Designing a banner for your business is not just about sending out a message to all those who pass by – when drawing up plans for your banner, you should consider the banner a powerful marketing tool and treat it as such. And whilst banners are great, proven tools to entice customers to pay attention, it’s not just about screaming colours, beautiful pictures, and enticing graphics, either. Here, then, are some tried and tested marketing tips on how to make your banner more effective.
Use the AIDA Technique
The AIDA technique is a well-known method used by marketing offices all over the world and was developed to optimise the efficiency of marketing tools, in this case, the banner. AIDA is an acronym which stands for Attention, Interest, Desire, and Action. Designing banners (whether pull up banners, roller banners or pop up banners) should be focused around these four key components – if one is lacking, the effectiveness of your message is decreased. Always start with grabbing attention in mind.
Attention
Your banner is useless if it doesn’t grab the attention of passers-by. Grabbing attention could be done in several ways, but bright colours and interesting key words should always be on the top of your list. Also consider the location of your banner – if you’re going to place your banner in front of your shop, make sure the main colours stand out against the colour of your shop’s walls. Words are also important. Make sure to use the pronouns ‘We’ and ‘You’ rather than ‘Everyone’.
Interest
Once you’ve made the potential customer stop and look at your banner by grabbing their attention, it’s time to pique their interest. Focus on the needs of the person reading it, and try to engage them. Remember that by asking a question (Do you need better insurance?), offering a solution to a problem (You can make £100 a minute!), or offering things for free (Get your FREE check-up!), you can engage your audience more quickly as well.
Desire
It may seem similar to piquing interest, but it takes that interest a step further – now, you present a solution and make the customers want to avail of your offer. Pictures of ice cream on a hot summer day or a lush, luxurious beach with white sand and palm trees all invoke desire. Make sure you are able to back up your claims and depict what you truly offer, though.
Call to Action
You banner should also include a call to action. Interest and desire without action is futile. Include a message such us ‘Call us now!’ or ‘Please come in!’ Make sure your customer knows how to get in touch with you.
The AIDA technique is a proven method that drastically increases the effectiveness of your banner and gives you a better chance of success. And, finally, if you really want your banner to stand out and be effective, make sure to rely only on a good banner printing company that can give you excellent results.
