Friday 18 September 2020

Structuring A Job Advert For The Online Sphere

Writing a job description for online portals is pivotal in attracting the suitable candidates to the position that is being advertised and be concise enough to ensure that you receive quality applications.

Structuring A Job Advert For The Online Sphere

The Elements of a Job Description

A job advert generally consists of the following elements:

  • Job title
  • The purpose of the job
  • The nature and level of the job
  • A description of the scope of work and the role it plays at an organisational level
  • Lists of Key Performance Indicators critical to success in the position and general productivity
  • A brief description of roles and relationships within the company including supervisory roles, subordinate roles and other pivotal working relationships

The Overview of the Position

  • Each task involved on a daily basis
  • Techniques and skills required to complete tasks
  • The job’s organisational role
  • Qualifications needed for the position

Keeping Aggregators and Online Platforms in Mind while Writing

Apart from that, it is very important to write the advert in such a way that accommodates various platforms across the online sphere including mobile and tablet. Keep the sentences short and straight to the point. It’s important to be mindful of the fact that there are job aggregators such as Zigo. Over the past ten years, aggregators evolved from a central depository to a highly sophisticated digital advertising platform.

Because it’s easier to look for jobs from a single platform, it is more convenient as a jobseeker to look for jobs on one website as opposed to jumping from one website to another. This is a huge saving for employers as they don’t have to fork out high amounts for job postings. Zigo is also fully responsive to mobile devices, meaning that candidates are able to view positions and apply to them using their mobile devices.

Using Proper Language in the Job Description

Ensure that each pointer, each KPI and each job requirementis communicated with clarity. Use classic sentence structures with verbs/objects and explanatory phrases, use the present tense, omit unnecessary articles such as “a”, “an” and “the” and be sure to use unbiased terminology. It is also imperative to refrain from using vague adverbs and adjectives such as “frequently”, “complex”, “some”, “several”, etc.

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