When people first start to build their websites, they immediately select a template to start working with. Templates can be a great tool for beginners, but they come off as unprofessional to your viewers. When someone visits your website, they want to be able to distinguish it from others with similar content. Here are some of the benefits of investing in a custom web design over a template.
Affordable Costs
Getting a custom web design can be more affordable than you think. There are several companies that design websites, so there is a very wide price range. Even if you want the elaborate features outlined in one site’s highest package, you may be able to get those features at a lower rate by working with a different company. You can also work with an individual website designer to get an even more affordable price.
If you know a little bit about website design, you can try using a free service as a base and then further customizing the site to meet your needs. Free custom website design services are a great starting point for businesses that need to look unique, yet don’t have the funds to get something elaborate. Plus, investing in free services helps you put more into advertising and other services.
Beautiful Designs that Work
Your website is a lot like a billboard for your company. Your home page needs to look unique and has only a few seconds to tell the viewer what you are about. This means that you have to find a design and layout that looks great and can convert your viewers as quickly as possible.
By working with a custom design company, you can get a design that reflects your company’s goals. The designer will be able to show you where to place text or images to help your visitor understand what you have to offer.
Take Control of Your SEO
Did you know that search engine optimization relies on more than just keywords? While keywords and META data are crucial, the basic layout of your website can change your position in Google’s search results. Google and other major search engines favor unique templates and text.
In addition to getting enhanced SEO, you will also be able to take control of what you do and do not display on your website. Most templates already have specific fields that are pre-optimized or pre-set. For example, most templates have a pre-made spot for advertisements, but it might not be exactly where you want it. Custom designs allow you to select and move fields throughout your page.
To learn more about custom web design and how it can help you, contact us today. We would be happy to help you.