One of the major challenge faced by the online store owners is to generate traffic to their e-commerce store. What more, the race among the various online competitors to attract traffic has become a daunting challenge. The exponential growth of business in the e-commerce world has lead to a robust competitive atmosphere wherein attracting online traffic to the website is the key to a successful business.This post will inform the readers about some unusual tactics and strategies to boost up the traffic flow and help generate more sales for their respective business.Feel free to incorporate any of these strategies and observe how your business grows.
1)Content is the King- So Regularly keep Posting for a Consistent and Steady Traffic Growth
The most effective way to establish a good social presence is by posting content on a regular basis. Showcasing a level of consistency pertaining to engagement with your friends and followers on the social networking sites helps build one’s online social media presence stronger and more effective. A recent online survey clearly highlighted that different types of audience groups react and reciprocate differently to postings of different frequencies. So it is quintessential to make sure that the content you publish is suitable for the target audience so as to optimize the traffic generation from a particular post.
Virility is the new thing! You never know what sort of content can go viral the very next moment. The count of online data consumers is growing day by day rapidly, and so is the demand for fresh, new and unique content.
There are some excellent online tools available which can help automate the process of regular content publishing such as Swayy, Buffer, etc. What these tools do is kind of interesting! These tools ask the users to enter the type of data they prefer. Once it knows the desired information, the tool schedules posts on the user’s social networking site automatically. These posts are of the niche entered by the user when prompted by the tool initially. There are apps and tools which get integrated with the browsers as well and follow similar algorithms and work structure, helping content marketing flourish.
2)A Picture says a Thousand Words- Use Images on Social Media Posts!
Research say that as per current scenario internet users are more glued to social media posts which showcase images rather than textual content. It’s an excellent strategy to increase user engagement on sites such as Facebook, Twitter, Instagram, etc. where in picture based posts play a significant impact on attracting organic traffic. As content marketing moves on to the next level, adapting to new mediums such as video marketing, images, info-graphics etc. has become inevitable. These mediums of expression are helping to accelerate the process of traffic generation.
3)Social Exposure of your content by introduction of Social Buttons
Ever wondered why people discuss how many likes they have on Facebook on a post or how many followers they got on Twitter, etc. ? It simple. These attributes of a social media site help increase one’s social authority by generating impressions. If you have more impressions on your social network, then it’s more obvious that you will gain some likes.
So the question that arises here is how to create more impressions, now that we know that it is useful? Here is the solution! The best way of generating maximum impressions on your social networks is by embedding social buttons within your site and also within your marketing information on the website. Here is an example; most blogs have social media buttons on their respective blog pages embedded on their blog sites so that the readers have the option of sharing the articles on their respective social networks.
Applying these techniques, one can surely look forward to some increase in the traffic generation as compared to the previous traffic report. These techniques are not only more practically sound, but more organic in the literal manner. Its all about connectivity! If your business is connecting with the right target through the right source and the appropriate approach, you ought to welcome a lot of traffic for sure !