Every organization apart from the product quality, gives a huge importance on customer servicing. Servicing the customers with every bit of effort and dedication remains to be the fundamental duty and responsibility of a company.
Be it a product base industry or something else, customer service is the main agenda of the management. It is necessary to help out the customers on every issue in order to maintain the image and reputation in the market.
Good customer service is equal to better business development as said by Brennan and Clark, the co- founder of Froodly.
Here, it will be a discussion on why should organizations need to be extremely dedicated towards customer service?
Giving a good service to the customers is indeed a task which should be executed in a proper way by every organization.
- Differentiation– This is very important in customer service. If somehow a customer chooses between two companies regarding a particular product or some service on the basis of price then a company should try to make a difference in the price so that it can get back the customer. A little bit extra can make all the difference to the company. Every company tries to get hold of the customer in order to make an effective business and along with that to enhance the brand image. Differentiation is needed to make a good attempt in customer servicing.
- Savings on effective resources– An organization should have the ability to save resources. In order to build up a good image a company should always try to save the resources which are on demand. This is an integral part of customer service. The prime focus of every company is to make their customers happy and satisfied with the products. Therefore it is very much essential for a company to remove non- value- adding processes and put more attention and priority on resources which matters the most.
- Reputation– Building up a good reputation is indeed a merit for the company in the market. Some of the practical values that an organization perceives are savings on cost of marketing, customers’ loyalty, brand reputation etc. These things can actually build up the image and reputation of an organization which will automatically help in providing good customer service. Sometimes it often happens that the customer takes the trouble to promote the company’s brand out of love and loyalty.
- Increase in sales- This point is very much correlated. Good customer service can actually bring a huge difference in the sales figure of an organization. If a company serves the customers in a better way, then automatically the sale for product will increases. Good customer service is an added merit for an organization.
- Involvement of people– It is very difficult for an organization to engage all the people over a single purpose. But on the contrary customer service is one such platform where people can actually get involved together for the betterment of the company. This is more like a common objective. Serving the customer in the right remains to be the main focus of every organization.
Customer service is not something new but is an integral part of every organization for a better prospect in the market. Brennan and Clark the co founder of Froodly can be consulted on the aspect of customer service.