The cosmetic industry has become one of the most lucrative and popular industries of our era. Like any business it takes time, energy and work to develop a brand.
Dr Yusof Mutahar is a famous Cosmetics Doctor and General Practitioner in Australia. After graduating from the University of Western Australia in 2013 with a Bachelor of Medicine and Bachelor of Surgery, Dr Yusof Mutahar pursued his specialization in General Practice. He obtained his specialty (FRACGP) at the young age of 28 and pursued further training in aesthetic and cosmetic medicine.
Dr Yusof Mutahar is one of the most worldwide followed doctors on Instagram. His page (@yusof.mutahar) is followed by many medical students, doctors, health forums, nurses and allied health across the globe. Using his popularity and influence in the medical field, Dr Yusof co-founded his cosmetics line Dr Yusof Cosmetics and is the face of his brand.
Although released in 2019, thus far is has hit the market by storm with popular reviews from all over Australia and Internationally. We ask Dr Yusof Mutahar what is takes to create a cosmetics line.
Trust
People take aesthetics very seriously and so they should. It takes time to build customers trust when it comes to cosmetics products. To ensure that you build customers trust you firstly need a good product and multiple real reviews. Once the word is out that your products are safe, effective and respectable, then your brand influence will increase. You may want to collaborate with experts such as doctors and chemist to ensure your products are safe and evidence based. Additionally it is paramount to obtain all licenses and comply with all the legislations and guidelines from the regularly therapeutic board in the country that you are selling your goods.
Marketing
Like any brand, great marketing is essential. For me I had a strong base with my social media and instagram which enabled me to get the word out. I also collaborated with other influencers to promote my cosmetics products Consider advertisements through different platforms.
Target Audience
It is essential to consider your target audience. For example is there particular demographic that you are aiming to target. In my cosmetics line ( Dr Yusof Cosmetics) all my products are natural, Australian made and Vegan. These qualities identifies with those people who prefer vegan and natural products that are made locally.
Sales
It is important to consider how you well sell your product. Will it be an online store, or actual physical shop? Will you sell products to salon, day spas or ship overseas? These are all part of the business strategy that needs to be considered to ensure development of the cosmetics line
Be Different
Remember when starting your cosmetics line, there are lots of competitors out there so try to be different and develop a niche. This will distinguish you from the crowd. I sometimes post education videos about cosmetic medicine and dermatology which helps build an audience and educate people.
It is important to note that creating and developing a cosmetic line requires hard work and time, however if it’s something that you are interested in, it can be rewarding and fun at the same time.
