With over 2 billion users worldwide, social media has become the epicenter of all the marketing. Now the world is more focused to build brands on social media first and then do OOH advertising. Social Media Marketing or SMM has many benefits that traditional marketing cannot produce. For example, SMM gives you the guarantee that people are watching your ads on their screens. You cannot only introduce your products to them but also can make contacts with them through social media platforms. It is less expensive and gives you a proper analysis of your ad. Social Media Marketing is so influencing that I can even sell the essay service by using the tips that I am going to discuss below.
Social Media Marketing is relatively new to the traditional marketing, but it is worth investing. The outcomes that this marketing platform is offering are impossible to find somewhere else. That is why I decided to write about top 7 tips for social media marketing that the professionals of this field use to build businesses on social media websites.
- Set Goals First:
Whether you are doing your work on the Facebook or LinkedIn, you can always set goals first before initiating your campaign. The beauty of the social media is that you can always establish objectives which will help to set marks that can be tracked and measured. This allows you to keep focused on your goal every time and to create strategies that let you achieve your goals. Do not go for the likes, comments and shares. This is only good for the engagement but these are not something which will going to make business for you. You should focus more on creating such posts that can drive you towards your goal. Some of the common strategic social media goals and objectives are given below.
Build Brand Awareness: This is the initial level campaign that runs just for building brand awareness. In this campaign, social mediums help you to register your name in the minds of your audience.
Conversion Campaign: This campaign is a must run for you if you have any website. The objective of this campaign is to drive traffic to your website or any other platform that you use for selling your product.
Increase Engagement: This campaign gives you the chance to interact with your fans and to persuade them to mention your brand on different places.
- Choosing the networks:
Being digitally active doesn’t mean that you should have your presence on every social media platform. Every social media website have a different type of audience that can affect your market. That is why you should be careful while choosing platform for your business. After choosing the network, now focus on the mechanism of that platform to use it in your favor. For example, for Facebook, you have to do at least four posts per week and always include a photo, graphic and call to action (CTAs) in it to make it interesting enough that your audience can take actions on it.
- Brand Your Social Media Profiles:
The perception that you want to build for your company should be visible in all of your social media channels. This will not only help you to build a stronger brand but will also create awareness in your market. Consistency makes easier for your customers to recognize your business. Things that should be consistent across every social media platform is written below.
Logo & Tagline: your logo and tagline should be same. Your logo is something that represents you everywhere. It is the mark of your presence, and your tagline shows your motive. That is why it is important to keep these things constant everywhere.
Imagery: if you have multiple accounts on various social media websites, it is important to post same images, graphics or videos on every platform. This will create consistency in your brand across every account.
Tone & Voice: this is something which is directly related to your customers. Maintaining same tone and voice is important to make your audience not only to get used to it and also create psychological conditioning in them.
- Quality over Quantity:
It is better to post less but the best. By posting a lot, you cannot achieve what you are looking for. All the social media pundits believes that four posts per week is enough to get your desired results. Some are even started recommending three posts per week. This will not only make sure that you would not do any compromise on the quality and you can communicate with your customer better. If you want to create a good social media quality mix, you should include the following points equally in it.
Promotional: the posting should include the promotional content of your brand
Thought Leadership: there should be a leading aspect in your posting that will be connecting with your brand.
Engagement with followers: always try to maintain a healthy engagement with your fans and followers just to keep them involve in your brand.
- Monitor the Analytics:
Keeping keen eye on the analytics is the best way to make positive changes in your marketing strategy for the future. These analytics will not only show you your success rate but also will help you to do find out the behavior of your audience. For example, if you want to know the right time to publish your post on the Facebook, just go into the insights of your page and note the time when your page or the past posts received most views. This will give you the idea of the right time of posting.
- Keep an eye on your competitors:
There is no shame in learning from your competitors. You should visit your competitor’s page and often accounts to learn what new things he is doing and how you can counter his new marketing strategy. Keep noticing your branding, popularity, frequency of posts, engagement and types of content.
- Give your strategy some time:
Things are not going to happen quickly; you have to give some time to your marketing strategy to get the fruits out of it. Building a loyal following and brand personality takes months even years, but once you build it up, nothing is going to stop you in achieving your goals.
Bramwell Osula is a Masters in Marketing from Limkokwing University. Since his college days, he is writing blogs and articles on the marketing and its norms and tips to educate his audience that how much interesting marketing is.