When you are in the process of conceptualizing a website, it can be easy to imagine that what you like will be liked by your target audience as well. But this is not always the case. In fact, your taste – or preference – might be so far removed from what is attractive to your audience that the website you create ends up not being effective at all.
Here are some top principles you should always consider for an effective and purposeful website:
Your Website’s Purpose
If you would like to take advantage of effective web design, then you must first determine your website’s overall purpose. Always make it a point to adhere to your users’ needs. Ask yourself what your users and visitors are looking for. Are they visiting your website to get information? Is it for entertainment? Is it for a better interaction with your company, or is it for more transactions? Every single page of your website needs to have a particular purpose, and you must determine this from the start.
The Right Fonts
The whole point of your website is for it to be easily read and understood. And this also includes finding and choosing the right fonts. In most cases, fonts in Sans Serif such as Verdana and Arial would do well for any type of website, since these types of fonts have a modern look without those confusing decorative flourishes that are common with other fonts. The size of the font makes a difference as well, and the most effective font size for reading is 16 px. You can choose up to three different fonts for your website, and if you want, you can also choose up to three font sizes – but no more than this.
Proper – and Precise – Communication
If you’ve ever noticed yourself becoming impatient with a website that is slow or a website loaded with advertisements and irritating pop-ups, then the same is true for your audience as well. When people go on the web, they want it to be quick, easy, and painless. Montpellier Creative, web design Cheltenham experts, suggest making sure you have a clear line of communication in your website, and you should also make sure that the information you provide is easy to understand and absorb. What you can do to improve communication is make use of various tools and tactics, such as organising your website information in such a way that it includes sub-headlines, titles, and headlines, bullet points, infographics, and images.
Web design Cheltenham experts like Montpellier Creative also suggest choosing your colours carefully and using a colour palette if you aren’t sure. Make sure to select colours which complement each other for the right balance. Colours which contrast can also contribute to easier reading.