In this digital era, no business can survive without having a visibility over the search engines. When we talk about search engines only one name pops up, i.e. Google.
Currently, Google is regarded as a dominant force and there is no other search engine that is even close to it. People nowadays have literally become dependent on this search engine giant for finding a solution for any of their queries. The business owners are aware of this fact and cannot afford to take Google lightly. Hiring SEO Specialists has become a common trend for most of these business owners.
The objective of this article is to discuss local SEO that has been a concern for businesses especially the small scale ones.Below are certain ways in which local SEO can help your business feature on Google.
Include A Map On Your Webpage
The best way to tell your visitors about the location of your business is to integrate a map into your website. If your business is relatively a new one there is a possibility the address of your business won’t be available on any other website. The business must have a physical address that is consistent. The location must be within the targeted area.
You should add the opening and closing hours of the business. Along with this include driving directions, contact numbers, social media links along with the sharing options.
Create Separate Webpages for Different Businesses
Most of the business are situated in different locations or have multiple branches. In such a case it would be better to have distinct web pages for the businesses. These pages need to be optimized for the different locations.
This will help you in reaching to a wider set of audience. As more and more people get engaged to your websites it will result in more profits for you.
Have Unique & Informative Content on Your Website
By having a high-quality content on your website you will be able to increase its click through rate and retain visitors for a longer time on your business website. This will significantly reduce the bounce rate. Moreover, by having unique content on your website you will be able to escalate on the search results of Google.
Get Reviews on Your Website
The reviews that are received by business websites are taken quite seriously by Google. The best way would be to integrate third party traditional and authority reviews like Google Local Guides, Yelp Lite etc. You should never write any of the reviews by yourself. Rather by offering best services to your customers, you must encourage them to write reviews.
In The End
Local SEO has played a major role in enabling a business website to achieve top rankings on Google. A large section of the business owners has not even shied away from taking the assistance of Affordable SEO companies for going about with the SEO campaign. Getting the SEO right at a local level will help a business garner a number of loyal customers.