Many websites seem to have good traffic, but they are affected by low sales and sign ups. In general, our website is only as good as its copy. There are things that we need to examine if sales get lower. As an example, we may need to check our copywriting. We may also need to rethink the design of our website and whether we could improve our contacts using specific tasks. It is important to check long paragraphs in our website. In this case, we should consider whether it is necessary to replace them with shorter and more purposeful ones. We should always try to make our copy readable and the main headlines snappy and short.
We should deliver meaningful questions that can make people feel more compelled to respond properly. Instead of fouling up, readers should follow up to our call for actions. In general, readers are looking for something that is easy to read. And although it is actually weekend and they do this at their leisure times, people are actually still in a hurry. They seek to get new information fast and they know that there are many alternatives out there. We should put ourselves in visitors’ shoes and we need to delivers a number of positive things. As an example, people seek to get free information quickly.
In this case, we should add free content, such as tips and articles about specific topics. We should show how we can solve their problems, despite the challenges. People would be happy if they could get plenty of useful, free information. That’s the reason why specific people come to popular websites. It should be noted that people could start to purchase our products after visiting our website five times. We should make it easy for people to bookmark our website through social media. People would be glad to know if we have put up brand new information almost each day.
We should aim our copy at specific targeted market. Before they write web copy, many webmasters make mistake by not properly defining their target audience. It is a bad idea to use shotgun approach that scatters tiny bits of information at many groups. We won’t be considered as savvy experts in specific field if we do this. We could gradually lose visitor’s loyalty and attention. It is a good idea to choose one group of audience first and we need to focus our copy at them. It is possible to add special links later. We should give our readers plenty of alternatives.
Content should be properly categorized and we should think about using articles more than 350 words but under 600 words. We should use more interesting topics, such as top ten lists or how-to instructions. We need to be able to help people choose the articles they need and want. Our copy should be presentable, this should allow us to compel and convince. It is important to keep our language simple, even if our audience is as smart as rocket scientists.