Some people are actually able to make a lot of money selling clothes from the trunk of their cars. In this case, they should be able to research the local market and find out how much local consumers would spend on fashion products. This will allow us to know how much we can profit by selling fashion products. We should study their spending patterns and habits. However, we should know that things like food and house are survival purchases, so they could be better prioritized than clothing. Even so, we should be able to find that the market is actually consisted of numerous very impulsive buyers, when it comes to fashion products. In this case, we should make the conscious decision before we choose things that we should sell. In fact, if we are able to renew our products regularly, consumers can’t help but stop seeing what we got, because they are afraid that they will miss out.
We should add leverage when we sell fashion products. For many sellers, making $250,000 annually could sound impossible to attain. However, if we possess the millionaire mentality, it should be achievable. When selling products, we shouldn’t just look at our revenue, our game plan should also be consistent to allow us selling more and more items in our stores. Now, let’s analyze how it is possible to make $250,000 annually by selling clothes. It means that we need to obtain $5,000 per week or $20,000 per month. Let’s say that our primary fashion items are Polo shirts that are sold for about $35 each. If we want to make $5,000 of revenue, then we need to sell 140 Polo shirts each week or 20 each day. By using the usual divide and conquer strategy, we should be able to determine ways to gain a lot of profits. If we are selling our Polo shirts in heavy traffic areas, selling 20 Polo shirts each day should be a cakewalk for us. Other than selling shirts from our stores, we could also sell them through online means, making things even easier for us.
In this situation, we should be able to stay loyal to our sales area, but there are times when the local market is temporarily saturated to our products. In this situation, we should start consider expanding to nearby areas with still higher demands. This should be quite easy if we are selling our products in the car. As an example, some suburbs could be more ideal for fashion business because they have higher spending capacity and more income. When we are first started in a new area, only a few people would come by and they don’t buy anything from us. During the first few weeks, we could operate at a loss because we also need to spend on gas and car maintenance. However, customers may want to get to know us and they could become more familiar with us after they see us week after week.