If I ask you what is the most important thing for marketers? Without delay, you would say SEO (Search Engine Optimization). Optimizing your blog or website’s content is crucial. Because each optimization brings more visibility in search engines with it, this way, search engines have more ease in finding your website. Using specific keywords for optimization is crucial. Following Google’s guidelines for SEO helps your keywords rank up in the SERP.
But does your website’s ranking affects your brand promotion positively? If yes, then how exactly the content marketing efforts improve your rankings? In this blog, we will try to answer such questions. Because, when we start something such as SEO or social media campaigns, it becomes essential for us to understand whether the efforts we are making will give you a good return and what is the best way to carry these activities out.
If we see blogging from a different perspective, they are nothing but the answers you are providing in regards to your customer’s questions. hence, useful blogs improve the overall quality of SEO. Now, since blogging is already beneficial for your SEO efforts, how to reap maximum benefits from it? It is simple. You just have to take into consideration some on-page SEO factors and make it completely visible.
While we all know that blogging is fantastic. But, the total number of websites in the world have their blogs. Hence, the competition went sky high. And it became harder and harder for Google to rank the best content. And as a result, we see its Copious Algorithm updates. Copious Algo is based on the relevancy and intent of the content. And today’s IT Companies in Jaipur have to revolve their content strategy around the copious also.
- Do Not Make Your Content Efforts Overly Complicated
Don’t get confused, don’t go along with the ineffective marketing ideas. We will help you understand how to rock the world of optimization and rank for the keywords that are really important for you. So You need to simplify your SEO, and that is why it becomes using a maximum of 2 long-tail keywords in the blog post you are writing.
- Keyword Addition at the Right Spots
First, fix at least one or two keywords that you want to use in the blog. Because these keywords you will have to add in your blog post. So, where should you use those keywords? What are the best parts of your blog to add those keywords to climb the SERP ranking quickly?
- Title Tags
Well, the first place you should add the specific keyword, should be your title tag. It is one of the highly essential places you should add them. Your readers will read the titles as the first interaction of him with your blog post. Hence, I never miss using the keyword here. Now, here’s a catch too you shouldn’t miss. The best length to add your keyword is the first 60 characters of the title. After those 60 characters, Google doesn’t further consider so much.
- Headers and URLs
Now the next parts come – Headers and Body, URL and Meta Description. Think of usual cadence in the blog’s body where you think using the keywords is the best idea. The use of the keywords should look completely natural. Keep your URL short but use your keyword there. Remember you need not write conjunctions there. You can keep your URL SEO-friendly and without is, am, are, of, in, and such other words.
- Meta Description
When you search a term in Google, the text you see appearing right below the green-coloured URLs are called meta descriptions. The length of that text can be a maximum of 300 characters. Earlier it was lesser. Google, don’t mind metas. But it minds the readers, and the readers mind meta.
Yep, I understand that it is almost impossible to incorporate all the written SEO best practices into your SEO strategy right when you start. But yes, you should consider including them all as soon as your goals for search engines improve. Do you want to rank the highest in the SERP? If yes, these are a must.