It’s rare for business owners to recognise the most important tool they have to hand. It’s not an app, not found in a textbook, or even a specific skill you need to hire in. The most important tool you have in making the decisions that run your business is information. Data that allows you to model outcomes before you commit, and data that shows you if your choices have paid off in the way you want to.

One of the best ways you can gather data like this is a brand tracker survey. If you’re wondering what a brand tracker survey is, you’ll need the handy graphic below!