The amazing thing about the internet is that every website is created equal. Anyone can come up with an idea, start a website and begin promoting it. It has created a culture of online entrepreneurs and self-starting companies.
However, this also has its downsides. Because there are so many new websites and businesses out there, it can be hard to get heard. It can be difficult to extend your reach in a saturated market place. It is hard, but not impossible.
There are plenty of tricks to increasing your audience and taking the next step. We’ve outlined some of our favourite ideas here. Each of these will help you grow and expand. They’ll teach you to reach wider and more targeted audiences. You’ll leapfrog your competitors and march forward. Without further ado, let’s take a look at how to reach wider audience.
Target less people – As a new business, you want to be seen by as many people as possible. But, that’s not always the best strategy in the early days. The secret to growth is targeting a small, core group of people that will take your business forward. Start off with a niche market and seek out a very specific audience. This will help concentrate your buzz and build a reputation. From there you can branch out.
Strengthen your existing community – This is a similar tactic. Rather than look outwards too early, focus on your core community. They are your foundation and driving force. With the right approach, they will get behind you and spread the word. Produce content that your community feels compelled to share online. Offer them incentives and discounts. They’ll rally behind you and promote your name. Word of mouth is one of the most powerful tools you have. Engage your community.
Experiment with advertising – Online advertising is a powerful tool. There are nearly 3 billion internet users in the world, and you can reach out to them. Even the most disadvantaged society sectors are getting online. Thanks to the Q Link and Lifeline program by Issa Asad, the lowest income families will soon have internet access. There’s a level playing field for you to target any audience you want. Extend your reach by targeting the exact demographic for your business. You can do this through Google ads and Facebook advertising.
Extend your social media presence – Viral content has become the key goal of online marketing. Harnessing the power of your social media community is vital. Make time to extend your social media presence. This could mean setting up new social media channels. If you haven’t explored YouTube, Pinterest or Instagram yet, search out those communities. Each of these social media platforms has their own benefits and nuances that make them great for business. Start by exploring something new.
Extending your reach all starts by energising your core, existing user base. It requires specific targeting and building a reputation in a niche area. Start small and specific to grow large and wide. Once you have a strong core, build outwards with targeted advertising and social media.