Monday 22 July 2024

Top 10 Techniques To Optimise A Business For Sale Advert

When submitting your business for sale to the many directories and advertising boards on the internet, there are a number of techniques you can use to help optimise viewings, attract the right buyers and ultimately get inquiries coming in thick and fast. By following these top 10 tips, you will ensure your advert gets seen more on search engines and directories than competing businesses for sale and get that sale done and dusted faster.

#1. Detailed, Accurate Titles

The first thing any visitor to one of the many business for sale marketplaces is going to see are the titles of countless listings. I have lost count how many times I’ve seen nondescript, anonymous titles used in business for sale adverts and in the most part, these businesses spend months floating around these directories with very little interest.

#2. Use The Right Categories

Many business for sale listings are fed out to countless other external websites, directories and portals using RSS and XML feeds. Without going into the overly technical details of how this works, for the most part they feed all of the listings using the categories in the database. Poorly categorised business listings will simply get lost in the mire so take the necessary time needed to find the ideal category that directly reflects ‘exactly’ what your business does. Don’t just use the first one that comes along and think ‘that’ll do’ – it won’t do. You’re wasting your time and your money.

#3. Location, Location, Location

It’s common knowledge these days that most internet users are getting wise as to how to find search results that are far more accurate and appropriate to their needs. ‘Localised’ searching is now the norm and anyone looking to buy a business online will use the country, location and/or general region as part of the searches.

#4. Be Descriptive, Not Lazy!

So many business for sale listings are let down by laziness when it comes to the description of the business. It amazes me how many businesses go onto the marketplace with very little information about them. What does that say about the business owner? Not a great deal I tell you! If your stats are telling you that your business for sale listing has had lots and lots of views, yet you have very few enquiries come through about the business, what does that tell you? It says your business for sale listing frankly sucks!

#5. Pictures, Pictures, Pictures!

Pictures tell a thousand words and it applies just as much here as it does anywhere else on the internet. Take eBay for example. How many items have you bid on that didn’t contain a picture in the listing? Very few if none I suspect. Do you honestly think someone will buy a business for several thousand dollars that has no pictures to speak of? No chance. Even if confidentiality is key, try to find a good picture that will help enhance your listing and describe the product or service you provide.

#6. Honesty In Your Facts

Any discerning business buyer will scrutinise over every little detail. No matter how desperate you are to sell, always be honest in your details, especially financial figures. If you are unsure as to how to prepare up any figures for a business for sale advert, then seek the assistance of a professional such as a business broker or an accountant.

#7. Realistic Asking Price

Another common stumbling block and mistake that sellers make is their asking price. Go too high and you could put people off. Go too low and you could sell a prized asset for pittance.

#8. Contact Details

If there is the opportunity to submit your contact details such as telephone or cell number and your email address, publish them and ensure you make yourself as readily available as possible. You’ll find that you will get quite a few enquires via telephone however email is an ever popular way to contact sellers as it leaves a certain level of anonymity.

#9. Preparation

Before diving in head first and going off to the numerous websites and directories to submit your business for sale advert, get all of your material ready in the first place. That includes all of your figures, images and most importantly your business description. By preparing your material first, you can have it checked and read by friends to get the opinion first, allowing you time to perfect your work.

#10. Link Building

Inbound links and link building is the key to how the internet works. Without them, search engines wouldn’t be half as effective as they are today. If possible, add links to and from your various listings and if you can why not try to place links back to your business for sale listing on places such as the social networks, forums and bulletin boards? Using tools such as these will help to spread the word faster. Sites like Twitter, Facebook and YouTube are extremely powerful tools so if you have the means to use them, start submitting links on them. They’re free after all!