SEO industry continues to grow and this has resulted into specific expansions. There are multiple automation methods in SEO and we should know more about effective SEO campaign. Many people blame their poor SEO performance to lack of effort. Many professionals have adopted assembly line SEO and this will result in highly productive SEO effort. However, we should be aware that incorporating questionable methods in assembly line SEO will amplify blackhat techniques. This could result in penalization and we will have lower Google ranking. We should be able to look at SEO software closely and we need to make sure that it is based on legitimate SEO techniques. There are many things that SEO tools can do for us.
As an example, it is a bad idea to automate methods related to doorway pages. Some tools could automatically generate hundreds of doorway pages for our website. In this case, it is related to showing users one thing and search engines different thing. It is considered a blackhat method to build webpages exclusively for search engines. Doorway pages are completely unethical and pages with rich keyword content, but little informational value for users are also deep in the gray area. Neither of these methods will offer us improvements in ranking. We should make sure that our website follows only good SEO techniques. Automated SEO software could be affordable and cheap, but we essentially get what we pay for.
These automated tools will only slap additional pages into our website. It should be noted that each new page we add into our website should be designed to bring significantly more values to users. Our website won’t be optimized for users if it fails to generate new content for users. In this case, if we want to convert a family wagon into a super car, we can’t just add a spoiler on the back. Dumping a few pages rich with targeted keywords won’t make our website perform well in SEO. We should be careful if the SEO company won’t sit down and refuse to talk about the aim, architecture and layout of the site. We should be aware that many SEO tools are designed to build landing pages and doorways. Good SEO campaigns are designed to benefit to users and appeal to search engines.
It is important for us to do research and we need to make sure that we ask the right questions. We should be sure that sales representatives know what they are selling. Many sellers of SEO tools are using hard sale tactics and reps may not be knowledgeable about specific technical details. When we ask more technical questions, we should make sure that sellers are able to answer appropriately. We should know how we could assess keywords. If SEO companies agree to accept all keywords that we provide to them, then it is possible that they don’t use fully legitimate techniques. Good experts will advise us if specific keywords are highly competitive and we should focus on less competitive ones.
