Using flyers is an important part of any business’ marketing strategy. No matter how big or small your business is, you can make use of flyers and have the maximum potential growth that you need.
Flyer printing is something to consider when you want to drive traffic to your website. People don’t spend 24 hours in front of a computer, nor is always connected to the internet. Target those times that they are not online, entice them with a flyer of your business or event. Organizations and organizers can also benefit largely from flyer printing, because they can invite people to their shows, events, competitions, or even parties.
Common Flyer Printing Sizes
Flyers are meant to be easily picked up and distributed, so unless you have a lot of information to include, you have to plan your flyer printing sizes according to your purpose. Here are the most common Different Flyer Sizes for printing.
A4 – 8.3 inches by 11.7 inches – Since you will be distributing or displaying your flyer for someone to pick them up, you can consider the A4 size to be the biggest, because A3 will be difficult to hold in one hand already.
A5 – 5.8 inches by 8.3 inches – A5 is the size of a common notebook. It is ½ of the whole A4.
A6 – 4.1 inches by 5.8 inches – A6 is half the size of A5 or ¼ of the whole A4, it is very compact and is just the size of a hand.
A7 – 2.9 inches by 4.1 inches – A7 is 1/8 of the whole A4, it is very small and should only be used if you have little to none text information.
Other common flyer printing sizes in inches are as follows:
3 x 4
3 x 5
4 x 6
5 x 7
6 x 9
Once you have decided what size to use and you already have your design with you, should choose your paper stock. This is the thickness and quality of your flyer. Have this decided before having your materials printed.
12 pt. Card Stock – This is the most common and cheaper choice. The thickness is similar to normal printing papers but the surface is glossy.
14 pt. Card Stock – A glossy and high quality card stock for those who prefer quality over the price.
16 pt. Card Stock – A glossy and very high quality perfect for high end and luxury promotions.
Flyer Printing Turnaround Time
Depending on the number of flyers you need to have printed, you will be given different turnaround time by different printing stores. The turnaround time will greatly depend on the magnitude and urgency, some pay extra fees for rush printing. The typical turn-around time and the most common is 1-5 days upon giving the printer service your design.
It is essential to choose the best size for your flyer especially if you will use it for a special purpose. Your flyer will either get the people’s attention or not. Different Flyer Sizes are A4, A5, A6, A7, 3×4, 3×5, 4×6, 5×7, and 6×9. Choose from that sizes then the next thing you will consider is your paper stock.