As a business owner, especially a retail store, if you have any doubts about why you should use a professional holiday lighting service, let us take you on a trip. Close your eyes and imagine this scene for a moment. It is the holiday season, and you’re walking along the streets with dozens of other people. Everyone is going in and out of the stores, carrying bags and packages.
There are holiday decorations and lights are everywhere … except for this one store. Many of the store managers or owners hired a professional holiday lights service this year. They do every year. A few of the stores do their own decorating, but they don’t have much out, but the spirit is there, nonetheless.
There is one more gift on your list and that store is known to carry it, and it may even be on sale. But the store isn’t decked out in holiday cheer, the employees appear not to be any festive garb or mood either. And then there is a store across town with the same item at about the same price. You’ve heard from others that they have all the holiday decorations out, music playing, and the aroma of apples and cinnamon throughout.
We are going to guess that the store across town did hire a professional Christmas lights service, and it shows! The store you’re standing in front of didn’t even bother to decorate one bit for the holidays and their dull, sullen employees draw even more attention to that with their non-holiday clothing and bored, moody appearance.
Holiday Decorations Matter and A Holiday Light Service Can Help
Yes, getting your store, or any business, decked out for this one holiday of the year is time-consuming. You need your employees doing what you hired them to do and it isn’t being one of Santa’s elves! Yet, your competition store and offices are all decked out, and the last check, their sales were up more than the same time last year. Could their use of a Christmas lights service have anything to do with this?
When it comes to the holiday season, regardless of what type of products or services you offer and sell, it is all about marketing. And marketing is all about going with the flow and setting yourself apart from your competitors. And no, this doesn’t apply to big business or chain stores. It is even more necessary for the small, independent businesses and stores because they are competing not only with each other but against the bigger chain stores. What can set you apart from all of that? Hiring a professional holiday lighting service!
Studies Have Proven It
Overwhelmingly, studies have proven time and time again, that consumers are more likely to shop at a store that is decorated for the holidays. And when they use holiday lights service to do their decorating, the appearance is much more holiday feeling and attracts more shoppers.
Holiday decorations give us that warm feeling of cheerfulness and thankfulness. Professional, experienced Christmas lights service can give your store not just a warm glow, but they will set the stage with the aromas known to the holiday season with apples, cinnamon, pine trees, and more. When shoppers, who are prospective customers, see holiday decorations, it is like a magnet and draws them inside. And once they are inside, they look around, and with professionally staged holiday lighting service around the racks and shelves, they become enticed to buy things that aren’t even on their list!
Non-Retail Businesses Can Benefit Too!
And the holidays aren’t just for retail stores! Any type of business can benefit from the experience, skills, and talents of a professional Christmas lights service. Many restaurants are already there with putting up the basic Christmas tree and employee named Christmas stockings. But the benefits of a professional holiday light service go beyond just restaurants and retail stores. From dry cleaners, hotels, nail salons, and even boring government, insurance companies, and the like can benefit from a holiday lighting service. Even though the customers may be in there paying the bills of life, a little holiday cheer can lighten the mood for them and your employees.