Search engine optimization occurs in two components:
These are off-page optimization about the stuff you could do to get a high rating for your site and perform outside of your site’s pages ; and on-page SEO, which is the method that can be performed on a website’s websites to maximize its search engine efficiency.
On-page SEO aka “on-site” SEO is the method for each search engine to create search-friendly content.
SEO’s primary objective is not only to achieve the top rating for each appropriate keyword, but to be discovered frequently by skilled tourists and to create excellent content for your prospects, of course.
8 main On-Page SEO Features that Search Engines and Users Love:
- KEYWORD OPTIMIZATION:
One should always keep in mind-what are people looking for and which expression has more search volume. Always take into account the competition and maintain the balance between the most searched keywords and ones with low competition. Some Tools for keywords research which best digital marketing training institutes offers are- Webmaster tool, Google Ads Keyword Explorer, Uber-Suggest, Ahrefs etc.
- USE SEO FRIENDLY URLS:
Clearly, the URL implicates what the page is all about. The suffix of the URL should be the shortest summary of the page whereas, the prefix of the URL should include context. The URL should be kept simple to digest for both search engines and readers.
- URL length should be under 100 characters.
- Use keyword.
- Separate words with hyphens (-).
- Make URL shareable.
- PAGE TITLE:
The title appears at the top of the browser, a headline in SERP, and a part of the post when URL is shared by someone. For such reasons, it has huge SEO value (important ranking factor) and a clickability value (incentive for people to click).
Here are some best practices for page title:
- Length will be under 70 Characters.
- Unique and Compelling.
- Use of Brand Name.
- Avoid keyword stuffing and special characters.
- META DESCRIPTION:
Meta description is included as the summary of the page and it appears as a part of SERP, below the page title. It can be copied over social media when content is shared so to encourage click-through’s from there too.
Here what makes up to good Meta description:
- Length will be under 160 characters.
- Provide valuable and compelling information.
- Avoid keyword stuffing and alphanumeric characters.
Search engines don’t prefer Meta description as an SEO ranking factor. It serves as an incentive for users to click on the search result and not on others in that case no need to stuff it with keywords.
- HIGH QUALITY PAGE CONTENT:
Content is the king which runs the site. Ultimately, this drives people to website, makes them happy, through which they share and spread around. No doubt, headline is the first thing they look for. The second will be the beginning paragraph which decides whether user stays or leaves. The looks and feels should be designed in a way that user doesn’t needs to read all; only scanning the page may give away the basic information.
Some tips and techniques:
- Content for people not for search engines.
- First paragraph as summary of the page.
- Use at least one image and link.
- Provide unique, relevant, informational and interesting content.
- Use keywords 2-3 times, text in bold, italic etc.
- IMAGE OPTIMIZATION:
Images are important in search ranking. Images are considered as good user experience to have cheerful, good looking pages with professional graphic. Image alt-text tells Google and other search engines what the images depicts which is important as Google now delivers as many image-based results as text-based results.
Following requirements to meet:
- No special characters in filename.
- Use High quality images.
- Provide an Alt and Title attribute.
- BOOST SITE SPEED:
Google has claimed that the “sites which load faster rank better”. Speed considered as a ranking factor makes sense even from user’s perspective. Slow websites tends to increase bounce rate which negatively affects the rankings. If you want to optimize your website for speed, follow these easy steps:
- Use of clean light weight theme.
- No cheap, shared hosting server.
- Check broken links and resources.
- STRUCTURED DATA MARKUP:
NOTE: It is considered as technical SEO but optimizing it gives a better on-page experience for users.
On-page SEO is indeed a simple and easy way to drive traffic to your website if it is used properly. Keep in mind that there are millions of websites that a search engine must find