Small business marketing doesn’t have to cost a lot, but production and implementation of a wide range of low-cost or no-cost marketing tools requires time and effort.
Develop a marketing campaign
You need to be specific about your business goals before investing a dime on marketing, and ensure that your marketing campaign supports those objectives. “Every small business owner should ask themselves what is the main target their company is seeking to achieve out of their marketing campaign,” says Lisa Chu, owner of Black N Bianco. Once you have your business goals established, you can
Make sure you study competition before creating a marketing plan. This will help you identify your target audience and the strengths and weaknesses of your brand, says Chu, and it will help you clarify your unique value proposition to potential customers.
Use the knowledge once your analysis is complete to create a road map for your first marketing c
1. Volunteer to commit to speaking
Show off your experience and find potential customers by offering the local Chamber of Commerce or fraternal groups such as the Lions, Rotary or Kiwanis clubs to connect with business audiences. “Getting in front of a crowd is a powerful way to define yourself as an expert,” says PR Works president Steven Dubin. Instead of being single speaker, D
2. Create engaging discussion points
Create simple, succinct and entertaining message points for use in your marketing materials and presentations. These messaging points, Dubin says, should concentrate on the emotional dimensions of the product or service, rather than the functionality or advantages of the product. A personal storey is more likely than a list of features to drive a consumer to purchase one product.
For example, he says, Emerson Bearing is one of the largest U.S. importers and bearings resellers but that’s not what the company is focused on when marketing its goods. Instead, its message to consumers is focused on confidence (Emerson Bearing is a second-generation business that has been around since 1957), convenience (Emerson Bearing provides more than 3 million types of one-stop shopping and and bearings sizes to choose from), and customer service (knowledgeable sales representatives are available to help customers pick the best bearings for their situation and budget).
3. Logging in with bloggers
Get anyone else to tell potential customers how fantastic your product or service is, by building a partnership in your industry with a prominent blogger. “When an influential blogger writes a positive review of my product it helps raise awareness about my brand,” Chu says. Encourage bloggers to write about their goods by providing rewards including discounts and Gifts to its followers, she says. But she warns that it takes time to find the right blogger to communicate with.
Create a list of blogs in your industry, study each one to get a good understanding of their audience and what they’re writing about, and then use that knowledge to build a relationship with the blogger.
4. Do not underestimate remittances
Present clients, friends and business associates may also help to inform prospective customers about your storey. Don’t be afraid to ask them to refer customers to you. Give a reward for good referrals to a nearby restaurant , for example discounts on services, a gift card or a gift certificate.
5. Make use of the linked in
Small business owners usually concentrate on Facebook , Twitter and Instagram and sometimes underestimate LinkedIn ‘s strength. The platform provides access to a range of oriented discussion groups on a variety of subjects, including regional business networking, niche industries and entrepreneurs; Says Dubin. Join the discussion groups that suit your industry, and exchange news , events, and trends in order to build yourself as a leader in thinking.
For example, says Dubin, one of his clients is specialised in high-end flooring, so the CEO of the company has entered a variety of groups related to commercial construction, facilities managers and manufacture. The managing director received a range of sales leads
LinkedIn is exchanging relevant news and knowledge about developments with the discussion groups. If you can have answers to the kind of questions that your target audience cares about, Dubin says, when they are ready to buy you will become a resource.
6. Write a Newsletter monthly
One of the easiest ways to stay ahead of your customers and potential customers is to send out a monthly email newsletter focusing on one piece of useful information per month. Many small businesses think they have to have six links to storeys on the Internet to produce a newsletter, but all they need to do is concentrate on one useful subject per month, Dubin says
Businesses ought to be always before their clients and future customers, he says. You can not know whether the client is going to have an urgent need and be able to purchase. A monthly newsletter with useful tips is a smart way to reach potential customers frequently, enthusiastically and positively.
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