Thursday 06 May 2021

What Makes A Successful Sign?

What Makes A Successful Sign?

Whether it be someone looking through the window of your shop or someone driving past your shop, you want to make sure that your signs are visible and clear. From shop fascia signs to safety signs and poster signs, HFE Signs can help you to attract the attention of passers-by, so what are you waiting for?

What Makes A Successful Sign?

Create an image of your business through your signs, these need to reflect highly on your brand and promote your products and services effectively. When it comes to creating a sign that is successful, why not consider the following?


You want your signs to portray a clear message, one that communicates with customers and provides them with a snippet of what your business has to offer, leaving room to entice and intrigue them to find out more.

The design of your signs is dependent on the purchasing behaviours of customers, your signs could help customers to make a purchase.


Surprisingly enough, signs require more than words alone. For your signage to be a successful promotional tool, it needs to be relevant and modern. Make sure that it can easily be associated with your business, use your corporate colours and brand to raise more awareness, ultimately making your business more recognisable.

Although the messaging of your signs is highly important, you also need to take into consideration the style of your signs- keep these consistent with any themes that you already have.


How long do you need the signs to be displayed for? This will indicate which materials will be required for your signs. Signs with engaging content will appeal to customers more than poor quality signage.

If your signs are to be stored outdoors, they will need to be weather-proof, otherwise, they’ll look less sophisticated and professional.


Ensure your signs are visible from all directions. Try putting yourself in your customer’s shoes, think about what you will expect from a business with poor signage and one with high-quality signage.

Any banners and signs need to include a message that is quick and easy to understand, so when it comes to placing signs, you should take into consideration how much moisture there is, how much sunlight the signs will receive and the temperatures that they will be displayed in. By doing this, you’ll be able to maintain the quality of your signs for longer!


Signs to be kept outdoors? These need to withstand various impacts, HFE Signs supply signs to suit all weathers so you needn’t worry about them lasting and blending in with the surroundings.

Alternatively, signs from HFE Signs can be kept indoors too. Although these signs won’t be susceptible to severe weather conditions, they need to be suitable for cleaning and to fit in seamlessly with the rest of the interior décor.


From HFE Signs, you have a complete range of products to choose from, including banners, pavement signs, safety signs and rigid signs. Choosing signs for your business is left entirely to your imagination.

With your signs, for them to be effective, you need to make them creative and striking. An outstanding sign will be far more appealing for passers-by and is more likely to help you to generate foot traffic to your shop too!


Keep things clear and to the point. Any messaging you include within your signs needs to be relevant and useful. Bearing in mind that passers-by have no clue as to what your business supplies, you need to capture their attention from the moment they notice your sign.

Avoid grammatical errors and make sure that your signs make sense- it may be an idea to test your sign out before you display it- or you could even ask someone to read over it for you?

Make your signs successful, choose HFE Signs today!


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