Content marketing has never been more important than it is today. With so many people searching for help and answers online, content marketing could be just the thing you’ve been looking for to help grow your business. It’s all well and good having a site that is optimised for the search engines, but now people are raising the stakes. Content marketing can help you to get more regular visitors, exposure, and conversions. It’s the perfect way to make your business thrive, while helping people at the same time! However, there are a few things you shouldn’t do when taking on a content marketing strategy. Read on to learn what they are…
Neglect to Write a Plan
Your business plan will affect your content plan, so you need to know the reason you’re creating content. Are you doing it to let people know your background story? To give them useful tips? Make sure you know what your objectives are and have a target audience in mind so your content fits their needs. If you’re in a team with multiple people, you must all be on the same page when it comes to the plan. This will help things to run as smoothly as possible.
Fail to Share Content That is Not Your Own
You will be tempted to share nothing but your own content all the time, but this will come over as a little self obsessed. You don’t want a reputation like that, that’s for sure. You should share interesting and relevant content yes, but it doesn’t all need to be your own. In fact, it helps if it’s mostly not your own! Some people go by the rule of posting their own content 20% of the time, and others 80% of the time. It’s up to you how you do it, just make sure you share and share alike! People may even begin to consider you a thought innovator in your industry.
Only Write Content When You Can Be Bothered
You must be consistent when you write content, I really can’t stress this enough. If your content is sporadic, then people won’t trust you as much as companies that post on a regular basis, so the guys at http://www.salespromotions.org tell us. Only commit to what you can stick to, but make sure you’re sticking to a rough schedule for the best results. If you need a break, don’t make it too long or it’ll hinder your success.
Only Using One Platform to Share
You must spread your content over multiple platforms if you want to get lots of exposure. Use multiple social media channels to share what you have to say, and this will make it easier for other people to share too.
So, avoid making these mistakes in a content marketing strategy and you should experience success. Make a plan, share the content of others, be consistent, and get used to using multiple platforms. Do you have any more tips to add? Leave a comment!