As a business professional, you know the importance of digital marketing. After all, 3.17 billion people in the world have internet, and it’s predicted that two billion will have smartphones by 2016. As people are ignoring magazine and newspaper ads and looking down at their phone every spare moment of their day, tapping into the internet’s marketing possibilities is fast, effective and crucial strategy for reaching both your existing and potential consumers.
However, despite this, several articles have recently surfaced, stating that online marketing isn’t relevant. The fact remains, however, that it’s relevant today more than ever! It’s true that seventy to eighty percent of consumers ignore internet advertisements because they’ve become desensitized. However, they key thing to remember about this fact is the type of internet ads that people are ignoring: banners and videos that fill the screen, intrusively interrupt their scrolling and obnoxiously annoy them. There’s a reason, after all, that pop-up blockers don’t just exist but are popular, too.
More Phones, More Clicks
Nonetheless, there are key marketing strategies that still work online – in particular, search engine optimization (SEO). Despite the arguments made against it, SEO is a rapidly growing industry, and many of its leading experts are in the Dubai, a city increasing in popularity and size almost as fast as the internet itself! Many have said that SEO doesn’t work. However, have you ever heard the phrase “Let’s Google it?” Searching for specific topics on the internet is so popular that the company’s name itself has changed from a noun to a verb. What’s more is that over 80% of business inquiries begin with an Internet search, and of those, 44% of customers purchase a product or service because of a search. SEO results in 300% more traffic to company websites than social media!
Less Money, More Business
What’s more is that many Internet marketing gurus or articles will state that pay-per-click (PPC) advertising is much more effective. However, it’s also much more expensive. It doesn’t work on establishing a long-term online presence for your company, and the more consumers click, the more you pay. This means that you have a constant expense that you need to maintain. Paying for search engine optimization, on the other hand, is a long-term investment. A reliable SEO expert from Dubai will use white hat techniques, ensuring that your website will maintain its place at the top of Google’s searches despite any algorithm changes. This means that, in the long run, instead of spending money you’ll save money because your customer acquisition costs will decrease.
In today’s world, it’s crucial for companies to optimize their site in search results. Give your business its best online chance. You’ll gain a wider customer base and will be able to rely on the fact that no matter what, they will find you through your online presence. At the end of the year, your bottom line and your customers will thank you!